We're the Real Estate LeaderssmNo one in the world sells more real estate than RE/MAX.
RE/MAX at a glance:
What began in Denver, Colo., in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across 39 countries and eight territories, on six continents.
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 72,000 Sales Associates in more than 4,200 offices worldwide.
RE/MAX Associates, on average, lead the industry in production, experience, and professional designations.
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®"slogan, is one of the most recognizable business logos in the world. With nearly 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.
RE/MAX is the No. 1 real estate organization in Canada and in the United States.
The first RE/MAX region outside the United States and Canada was the Caribbean Basin, opened in 1991. It was followed two years later by RE/MAX of Mexico. In 1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy,and Germany. Since then, RE/MAX regions have become established in across Europe, in Asia, and in Australia.
In 1999, RE/MAX Associates were involved in more than 1 million sales transaction sides within a single year in the United States alone – an industry milestone. The audited production figures represent the most transaction sides in a single year ever recorded by any real estate network. The RE/MAX network has repeated the feat ever since.
RE/MAX stands for "real estate maximums."
In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.
By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.
As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.
The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders.
RE/MAX commitment to its membership has led to an ever-increasing number of accolades from the business community at large, including selection of RE/MAX as the best in the business. In its annual ranking of top franchises, Entrepreneur magazine named RE/MAX the number one real estate services franchise in 2000. On the consumer front, Worth magazine honored RE/MAX in both 1999 and 2000 with its prestigious "Readers' Choice" award as the best real estate brokerage.
RE/MAX - now an established industry leader - will celebrate its 30th anniversary at the 2003 RE/MAX International Convention. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next quarter century.
Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.
RE/MAX cause marketing and charity fund raising take on many forms:
- Most recently, RE/MAX has become a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events.
- The RE/MAX organization has been the official real estate sponsor of the Children's Miracle Network since 1992.
- Each year, about 20 charities host fund-raising golf tournaments at Sanctuary, the private course of RE/MAX International co-founders Dave and Gail Liniger.
- RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.
All these venues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs.
C21 Discontinues TV Ads; RE/MAX to Debut 3 New Spots (01/25/09)
By Deborah Ball, RE/MAX Times Associate Editor
While some competitors are limiting - or even discontinuing - national television advertising, RE/MAX has a campaign that's alive and well.
In fact, three new RE/MAX TV ads reflecting the opportunities consumers have in today's market will debut in February, says David Rea, RE/MAX International Executive Creative Director.
Realogy Corp. subsidiary Century 21 announced this week that it will stop running its national television spots amid current economical woes, according to Inman News.
Century 21 says it is shifting focus from TV to online advertising due to changing consumer patterns, but acknowledges that the company's shrinking budget as a result of the housing downturn played a role in the decision.
For its part, RE/MAX plans to continue promoting the brand and the Associates behind it.
"The economy has led a lot of our competitors to cut back on services to their franchisees and agents, but RE/MAX believes its Affiliates need all the support they can get in times like these," Rea says. "That's why we'll continue our industry-leading TV and radio advertising, as well as our ever-growing presence on the Internet.
"RE/MAX agents don't have to choose between media; they'll continue to get both. The president of C21 says it himself: 'The main benefit of TV advertising is name recognition.' As RE/MAX TV advertising has increased, so has our name recognition - and we've become the undisputed leader."
Download this graph to see the most recent RE/MAX Share of Voice data in national TV advertising.
RE/MAX has led in national TV share of voice for the past seven years, Rea adds. He also notes that the television campaign helps drive traffic to remax.com, which drives more leads to RE/MAX agents and offices through LeadStreet.
"We get more hits to the Web site when we're running TV commercials," Rea says. "Consumers spend more time watching TV (followed by radio and the Internet) than any other medium. Our media mix reflects consumer consumption. RE/MAX out-delivers other top brands on a regional basis, too, with more locally placed media than any of our competitors."